1. Brief/Data Collection:

1. Brand/Project Description Analysis:

• Position: Determine where the brand/project stands in the market, its niche, target audience, and unique selling points.

• Competitors: Identify main competitors, their strengths, weaknesses, and market share.

• History: Understand the brand/project's background, evolution, past successes, and failures.

• Advantages: List the key advantages the brand/project offers compared to competitors or alternatives.

• Disadvantages: Highlight any weaknesses or challenges the brand/project faces.

2. Brand/Project Identity Hypothesis Analysis:

• Logo, Colors, Textures: Assess how well the visual elements represent the brand identity and resonate with the target audience.

• Environment: Consider the physical or digital spaces where the brand will be experienced and how its identity fits within those contexts.

3. Product/Users Description Analysis:

• Mass, Quantity, Dimensions: Analyze the physical attributes of the product and how they impact production, distribution, and user experience.

4. Product/Users Status Analysis:

• Relation to Market Status: Evaluate how the product fits into the current market landscape and whether it meets existing demands or creates new ones.

• Competitor Products: Compare the product with competitors' offerings in terms of features, pricing, and market positioning.

• Lifetime: Estimate the product's expected lifespan and its implications for marketing, sales, and future iterations.

• Advantages and Disadvantages: Identify key strengths and weaknesses of the product compared to competitors or alternatives.

5. Target Analysis:

• Determine if the goal is to launch a new product or expand an existing one.

• Assess the potential market size, target demographics, and geographical scope of the expansion.

6. Project's Timeline Analysis:

• Define the start and end dates of the project, including milestones such as product development, testing, and launch.

• Note any dependencies or critical paths that may impact the timeline.

7. Budgets Analysis:

• Determine the minimum and maximum budgets required for the project.

• Create financial timetables outlining when funds will be needed and allocated throughout the project lifecycle.

8. Target Groups Analysis:

• Define the demographics (age, gender), socio-economic background, and knowledge level of the target audience.

• Tailor marketing strategies and messaging to effectively reach and engage these groups.

9. Location Description Analysis:

• Determine the most suitable locations for launching or promoting the product, considering factors like accessibility, foot traffic, and target audience demographics.

10. Client's Possible Perception Analysis:

• Understand the client's requirements, expectations, and desired outcomes for the project.

• Align project strategies and deliverables to meet or exceed client expectations.

2. Analysis:

By thoroughly analysing each aspect of the collected data, we can gain valuable insights to inform strategic decisions and optimise the success of the project.

3. Statement:

The design should effectively communicate a compelling message to the intended audience.

The project's messaging will be refined based on the thorough data collection and analysis outlined above.

Subsequent steps will focus on crafting the project's content and developing a cohesive theme that resonates with the target demographic, effectively delivering the desired message.